HeyReach is the competitor we get compared to most often. We compete with them. We respect what they built. Here's a fair take.
Most "vs" pages on the internet are sales theatre. They cherry-pick a feature their tool wins on, slap a green check next to it and a red dash next to the competitor, and call it analysis. I want to write something more useful. If you're choosing between us and HeyReach, the honest answer is that both are credible — and the right pick depends on which axis matters most to your team.
What HeyReach got right
The pricing model
HeyReach was the first tool in the LinkedIn outreach space to make per-LinkedIn-sender pricing the default for the agency segment. They didn't invent the concept — Closely and Expandi were nearby — but HeyReach popularised it and built a serious business around it. The whole agency segment now defaults to per-sender pricing, and HeyReach is the reason.
That matters. If you came to us in 2026 and the only per-sender option was LinkedReach, the category wouldn't exist. The fact that there's a healthy second alternative is good for buyers and (honestly) good for us — we sharpen against them.
Workspace switching
Their multi-workspace UX is genuinely well-designed. Switching between client workspaces feels fast, the per-workspace permission model is clean, and the agency-tier dashboard for monitoring sender health across multiple clients is one of the best implementations in the category. We've taken inspiration from how they handle workspace context.
Documentation and support
Their docs are thorough. The "what does this setting do" pages are written like the team uses the product themselves. Their support is responsive — we've heard consistent feedback from prospects that switched to them from per-seat tools that the support experience was a positive part of the decision.
This is harder than it looks. Most outreach tools have docs that read like compliance theatre. HeyReach's read like an operator wrote them.
Brand and category leadership
HeyReach has done good work positioning the per-sender model in the broader market. Their content marketing — webinars, comparison pages, the "how to scale outreach" educational angle — has expanded the addressable category beyond the agency segment into the in-house growth-team space. That's lifted everyone.
Where we differ
Agent Mode is more advanced
HeyReach has AI personalization for the opener. So do we. So does almost every tool in the category by now — that's table stakes.
What we built that they don't have a direct equivalent of yet is Agent Mode: the autonomous reply layer that classifies inbound, drafts contextual responses, and proposes specific calendar slots from your live availability. HeyReach's reply workflow is human-in-the-loop by design. Ours is human-in-the-loop or autonomous, depending on how the operator wants to run it.
This is the single biggest functional difference between the two products today. If autonomous reply handling matters to you, it's our largest win. If you'd rather keep the operator in the driver's seat for every reply, it's not a meaningful axis.
Residential proxies bundled at every tier
HeyReach bundles proxies on their higher tiers and asks for BYO on lower ones. We bundle residential proxies on every tier, including Solo. The cost difference is small ($5–10/mo per sender) but the friction reduction is real — especially for the operator who doesn't want to deal with proxy procurement, geolocation matching, or the surprise warning that comes from a misconfigured proxy.
Pricing at the agency tier
HeyReach's Agency-equivalent tier is $999/mo. Ours is $899/mo. That's a 10% lower TCO at the price point where spreadsheets actually get compared. On annual billing the gap holds. We also include white-label for one brand at the agency tier; HeyReach's multi-brand white-label add-on is $500/extra brand vs our $400.
None of this is a knockout punch. Tens of dollars per month don't make or break a product decision. But if you're price-sensitive and the feature surfaces are roughly equal, the gap is real.
Where you should pick HeyReach
Pick HeyReach if:
- You need their specific integrations that we haven't shipped yet (Pipedrive, certain CRMs, certain BI tools)
- Your team's workflow centres on human-driven reply triage and you don't want any autonomous drafting in the loop
- You've already standardised your operating playbook on their product and switching costs outweigh the marginal differences
- Your buyer is procurement-driven and prefers an established brand with a longer track record
Where you should pick LinkedReach
Pick LinkedReach if:
- You want the autonomous reply layer (Agent Mode) and the calendar-slot booking flow
- You're price-sensitive at the agency tier and the 10% lower TCO matters
- You don't want to think about proxy procurement at any tier
- You want a tool that's actively iterating on the AI layer rather than treating personalisation as a solved problem
How to actually decide
The category is small enough that you can demo both in a weekend. Here's the fairest test I can suggest:
- Connect one LinkedIn sender to each tool
- Run the same 50-lead sequence on both
- Wait two weeks for replies to come in
- Time how long it takes you to triage a day's worth of inbound on each, and check the meeting-booking rate from the resulting conversations
Whichever tool wins on time-to-meeting per hour-of-operator-time-spent is your tool. We're confident enough in the answer that we'll happily lose the bake-off to whoever lost it. Both products are good. Pick the one that fits your team.